In today’s fast-paced marketplace, having a great product or service is simply not enough to guarantee success. Sales teams need the right tools, content, and data to communicate effectively with clients and close deals faster. This is where sales enablement platforms come in.
Worked with businesses that invest thousands of dollars on software that their sales teams barely use. On the other hand, some tools become vital to operations, automating tedious tasks, surfacing valuable insights, and helping teams hit their quotas.
If you’re looking to streamline your sales process, this guide will introduce you to the top five sales enablement platforms of 2025. These tools help teams work smarter, close more deals, and boost revenue. Let’s dive in!
What is a Sales Enablement Platform?
A sales enablement platform is a tool designed to help sales teams close deals faster. It provides content, training, data, and automation to enhance their work. The goal is to simplify the sales process by reducing unnecessary tasks and ensuring that sales reps have access to the best information at the right time.
According to HubSpot’s Sales Trends report, 52% of sales professionals use sales enablement content, and 79% say it’s essential to making a sale.
What Do Sales Enablement Platforms Do?
Sales enablement platforms offer a variety of functions to support sales teams—from managing content to offering in-depth analytics and much more:
- Content Management: Centralize sales materials (e.g., presentations, case studies, brochures) in one easy-to-access location.
- Analytics & Reporting: Track which sales content performs best, allowing teams to make smarter decisions.
- Training & Coaching: Provide guides, videos, and training resources to help sales reps improve their skills.
- CRM Integration & Automation: Automate follow-ups and monitor prospects all in one platform.
Expert Insight: Daria Shevchenko, CMO at Snov.io, emphasizes that data is one of the main reasons companies use these platforms. “All decisions need to be evidence-based if businesses want to avoid wasting resources on ineffective strategies,” she says. “These tools help track the performance of campaigns and content, which is crucial for future budget decisions.”
AI Integration and Sales Enablement
AI is becoming a game-changer in sales enablement platforms, but it’s not always discussed enough.
As Reilly James Renwick, CMO at Pragmatic Mortgage Lending, explains, “Most sales enablement tools, including HubSpot, use AI-driven features that automatically recommend content based on lead behavior. This customization at scale saves time for reps and ensures they always use the most relevant materials.”
AI also tracks buyer intent and engagement, so sales teams can reach out when leads are most ready to convert.
Revenue Enablement vs. Sales Enablement
While sales enablement platforms focus on helping sales teams close deals, revenue enablement takes a broader approach.
- Sales Enablement: Equips sales teams with tools, content, and automation to improve close rates.
- Revenue Enablement: Aligns sales, marketing, and customer success teams to maximize the entire revenue cycle.
Renwick puts it well: “Revenue enablement focuses on integrating sales, marketing, and customer success with seamless communication at each touchpoint of the customer lifecycle, ensuring consistent messaging across all channels.”
Top 5 Sales Enablement Platforms
Went straight to the experts—real sales reps—to find out which platforms truly make a difference. Here are top picks:
1. HubSpot
Best for: Seamless Sales & Marketing Alignment
HubSpot is more than just a CRM—it’s an all-in-one AI-powered sales enablement platform. Its integration of sales, marketing, and automation allows businesses to track leads, automate follow-ups, and personalize outreach—all in one place.
Core Features:
- CRM with integrated sales enablement tools
- AI-powered content recommendations
- Automated follow-ups based on customer behavior
- Deep analytics and customized dashboards
- Easy to use with minimal setup time
Pricing: Free plan available. Paid plans start at $20 per seat/month (Starter) and go up to $150 per seat/month (Enterprise).
What Love: HubSpot’s seamless integration between sales and marketing makes it a powerhouse for tracking lead behavior and personalizing outreach.
2. Highspot
Best for: Sales Content Management
Highspot centralizes all your sales materials—presentations, case studies, one-pagers—so reps can easily access what they need. With AI-driven content recommendations, it ensures that your team is always armed with the right tools for every opportunity.
Core Features:
- All-in-one GTM enablement platform
- AI-driven content recommendations
- Interactive sales presentations with real-time tracking
- Content analytics to measure engagement
Pricing: Custom pricing based on team size.
What Love: Highspot makes it easy to create and present polished, interactive sales materials, improving both sales productivity and engagement.
3. Zendesk
Best for: Customer-Centric Sales Teams
If your business thrives on excellent customer service, Zendesk Sell is the perfect choice. It connects your sales and support teams, ensuring a seamless customer experience.
Core Features:
- AI-driven sales automation
- Omnichannel sales tracking (email, phone, chat, social)
- Smooth CRM and customer support integration
Pricing: Starts at $19 per user/month.
What Love: Zendesk ensures that no customer falls through the cracks by connecting sales and support with ease.
4. Outreach
Best for: Sales Automation & Email Sequences
Outreach is built for scaling your outreach efforts. It automates email sequences, tracks engagement, and helps you follow up efficiently.
Core Features:
- AI-powered email sequencing and task automation
- Deep sales analytics and forecasting tools
- Integrated call recording and coaching
- Great for outbound teams reliant on email outreach
Pricing: Pricing available upon request.
What Love: Outreach’s automation helps sales teams focus on high-value leads, increasing productivity and reducing manual work.
5. Seismic
Best for: Large Sales Teams
Seismic is a direct competitor to Highspot, but it’s known for its intuitive interface and excellent training features. It’s perfect for larger teams looking for both sales content management and coaching tools in one platform.
Core Features:
- AI-driven content personalization
- Robust training and coaching tools
- Engagement tracking for sales materials
Pricing: Custom pricing available.
What Love: Seismic’s AI-driven recommendations ensure reps always use the most effective content, making outreach more impactful.
Favorite Picks for Sales Enablement
If you need an all-in-one system, HubSpot is top recommendation. If your team relies heavily on sales content and presentations, Highspot is fantastic. For AI-powered automation, Outreach and Seismic are the go-to platforms.
No matter which tool you choose, investing in a sales enablement platform will save time, improve sales performance, and drive business growth.
